Crowe College Counseling

Crowe College Counseling is a private practice based in San Diego that offers individualized guidance for students navigating the college application process. The brand’s strength lies in its balance of academic rigor, supportive mentorship, and real-world insight. To reflect these values, I designed a cohesive suite of brand collateral rooted in clarity, approachability, and professionalism.

My work included developing a visual identity system—logo, color palette, typography, and layout standards—then applying that system across multiple business assets. These included business cards, branded letterhead, PowerPoint templates, and email headers. The design was deliberately understated: clean lines, ample white space, and subtle typographic contrast to convey expertise without pretension.

While only the business card is featured here, the entire system was designed for consistency and adaptability across client-facing and internal communications. The final deliverables supported a unified brand experience across print, digital, and in-person engagements.